Attending this trade show as an exhibitor is very important for a business’ marketing mix, whether they are a small business or a multimillion-dollar company. According to a recent study done by the Professional Convention Management Association or PCMA, there were 6,000 visitors at the largest exhibitions and conventions in the United States in 2017. When it comes to specific trade shows like the Consumer Electronics Show (CES), there were a total of 200,000 attendees in 2017.
Attending shows that have a higher amount of attendees give you a high chance for new potential leads. Leads are important for everything from networking to research, sales negotiations, brand expansion, and end-user sales. If you are looking to exhibit your business at a trade show, you should first look for an industry-specific trade show.
Trade shows are a great way for your company to get exposure and meet prospective customers. But with the convention center filled with gimmicky competitors, flashy, it is easy for your company to get overlooked. To ensure that you are gaining maximum ROI from your money and time spent on booth space and making an appearance, it is best to think about how you are going to make sure your business is the one that attracts the most attention. The best way to promote your business is by getting yourself a trade show display.
Connect with your target group
Trade shows provide a great opportunity to engage with your customers face-to-face. People who attend trade shows are already motivated to pay attention to your services and products. All you need to do is make sure your tradeshow display will be able to draw them in. A well-designed trade show booth can get you one level further than all other businesses and ensure that you connect with your audience.
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Brand building
Trade show display provides you with an opportunity to build a brand. A good presentation can not only provide new distributors and sales but will also help you stand out as a strong player in that field. Branding is very important for a successful business, and for positioning your company within a particular market niche.
Create a good impression
A good trade show display design can also help you create an impressive lasting impression that will keep you in the minds of your potential clients long after the trade show has ended. A well-designed booth with contest opportunities, catchy displays, and promotional items will draw the attention of a lot of attendees.
Trade show display design tips
Are you wondering how you should design your trade show displays to leave a lasting impression on your potential customers while staying true to your unique preferences and tastes? You should try:
- Choosing a simple color scheme that will draw attendees in and keep the focus on your quality signage
- Use a specially designed trade show furniture instead of furniture from the office or home.
- Ensure that your booth is properly lit, preferably with soft white or blue lighting.
