One of the biggest struggles for marketers is how to get everyone’s attention toward their brands and there are many techniques. Some of them have been deemed successful enough for marketers to stick to them and carry on.
For instance, one of the biggest telecom companies in the US, Xfinity, has a website where they post promotions and updates regarding its services. They also have social media pages so that Xfinity users can stay connected to the brand.
You can also contact Xfinity’s 24/7 customer service via https://www.localcabledeals.com/xfinity/customer-service to get catered for any query you have. Online marketing is definitely a successful technique being carried out by many brands nowadays.
But what if you need more marketing ideas? We have got one for you: Door Hanger Marketing. Buckle in and read on to learn how the door-hanger marketing technique works and how it is gradually becoming effective.
Door Hanger Marketing Technique
Have you ever come home to find a piece of paper stuck to the door handle? If yes, you have been a recipient of a door-hanger marketing campaign.
These door hangers are similar to flyers except, as the name suggests, they have a hook that hangs directly to the door handle. Most flyers get lost in the mail or under the door, but the point of door hangers is that they are easily visible.
How To Use Door Hanger Technique for Marketing
You can refer to the following tips on how to design a strategy for the door hanger technique to promote your brand:
Direct Advertising
It contains your brand’s name, the logo, and information about the products or services that you are offering. You can hook them to doors in areas that are a hub for potential customers for your brand. This is specifically an effective method for brands that are offering neighboring services OR if the company is just starting and wants to let people know about themselves.
Coupons/Special Offers
You can use the door hanger technique to offer discounts, coupons, special promotions, etc. to your potential customers. And naturally, customers are more attracted to special offers provided by businesses. If they like the products/services, they are more likely to turn into repeat customers.
Promote Your Events
If your company deals with event planning and the like, you can use the door hanger technique to promote your events. Examples include advertising a sale, launching a new product, charity events, opening nights, etc.
Collect Surveys
The door hanger technique is also a good idea for collecting feedback from your customers. Ask them how they felt about using your products/services. One way to do that is by adding a QR code that directs your customers to an online form that they can fill out. Do offer a reward (discounts, or coupon code) as an incentive for those who do fill out your forms (mention that on the flyer).
Distribute Product Samples
If your brand has introduced a new product, you can offer samples through the door hangers. This would be most preferred for beauty products or food. This conveniently allows your potential customers to try out your products without having to purchase them.
Grab Their Attention
One would say that in the age of digital advertising, people have become so desensitized that they automatically tune out an ad when they see one. And most of the flyers they receive get lost in the mail or end up in the junk.
But the printed door hangers force people to pay attention to their eye-catching graphics. People would totally remove it instinctively from their door hangers, but they would at least look at it, even for a few seconds.
And those few seconds are enough for them to make up their minds about trying out your brand! Hence, make sure the message you are sending is attractive enough.
Benefits of Door Hanger Marketing
Due to its success, door hanger marketing also offers some benefits:
It’s Affordable!
It totally is. You might have to pay a lot for printing them out, but if you have some talent for designing, then you don’t need to hire a professional to create these flyers. You also don’t need to pay for envelopes or postage since you are not mailing them, but physically distributing them to each house.
If you go for digital advertising, it is costly because you have to pay for the advertising space. But there’s no need for that in door-hanger marketing since you are doing it on your own.
You Can Create Custom Message
When you are designing door hangers, your only limit will be space. Otherwise, you can just put anything you want on it, in terms of graphics, messaging, tone, or whatever comes to mind!
What’s more, the flexibility of this medium is that you can run the door hanger campaign for EACH promotion your brand is doing!
Target Your Audience
You also have control over where and to who to distribute your door-hanger flyers. You have specific targets that you think are most likely to become paying customers for your brand, in terms of their location and demographic profile.
If you are running a pet-sitting business, then you will target houses that have leases on their front porch. Or if you are running a car wash business, you can just post your door hanger flyers on houses that have cars.
To be honest, the door hanger marketing technique gives you more control than digital ads because the latter targets people that are too far away to be paying customers.
Brands That Can Utilize Door Hanging Marketing Technique
Unsure if the door hanger technique is right for your business? Check out some concrete examples of what business would ideally benefit from this marketing technique:
- Restaurants/café
- Insurance
- Car Service
- Pet Care
- Self-Care services such as hair styling, spas, personal trainers, etc.
- Landscaping
- Home maintenance
- Banking/Financial Services
Final Thoughts
Well, there you have it. We hope this article has helped you figure out how you can use the door hanger technique for your brand. Bear in mind that these suggestions are for inspiration only, and if you use a little creativity, you can also carry out a successful door-hanger campaign. You are ready to get started now. Before you know it, new customers from your target area will already be signing up for your brand!
